为什么要做自己的自媒体网站而不是只用自媒体平台

今日头条、百度百家、腾讯大家、搜狐IT……细数起来,自媒体时代的崛起从自媒体平台的多寡可以作为参考,不过,上海专业网站建设公司集锦科技认为,虽然自媒体平台很多,互联网已经进入的自媒体时代,作为自媒体创业者来说,在选择了自媒体平台的同时,不要忘记做一个自己的自媒体网站!

为什么要做自己的自媒体网站而不是只用自媒体平台

为什么要做自己的自媒体网站而不是只用自媒体平台

为什么要做自己的自媒体网站呢?从“自媒体”这三个字里就能读出来,自己、自我、个人,最重要的是“媒体”这个属性。媒体是指传播信息的媒介。它是指人借助用来传递信息与获取信息的工具、渠道、载体、中介物或技术手段。

在一些如何做好自媒体的经验分享中,有一个观点达成了共识,那就是在互联网时代,人人都可以成为自媒体。当然,想要做好自媒体,需要两个前提条件,一个是能说,另一个是能写,二者必须兼具一项技能!

做好自媒体的目的是为啥?很多人说是出于爱好,不过,有这种想法的人不会占太多,而且,有这种想法能够做好自媒体的人,估计也不太多。在长得像马云都变成名人的互联网逐利时代,赚钱并不是一件可耻的时间,就像最近比较流行的IP喜剧人,每个喜剧人在表演节目的时候,都要在台词中植入广告,植入的好,不仅不让人反感,反而获得别人的夸奖:“这个做的好!”为啥哪些集千宠的喜剧人要在广告台词上费劲脑子呢?不就是让广告商多给点钱,自己多赚钱吗?

所以,自媒体赚钱不可耻,通过自己的劳动获取收益合法合理,目前,自媒体的盈利方式,主要有这几种:卖产品、收会员费、植入广告!

借助平台做自媒体无可厚非,如果做优质的内容,平台也给予一定的赚钱机会,但是,不能否认的是,自媒体平台和天猫店并无二致,在别人的地盘赚钱,就得“懂规矩”!有很多访问上万流量的自媒体人都都这种感受,通常遭遇“平台限制”的经历,如何破这个局,个人觉得一位自媒体人的观点值得借鉴,“多平台运营以及建立自己的个人网站”。

所以,想要让自己的自媒体获得更大的受益,拥有个人网站的自媒体网站是一件很重要的事情,那么,如何运营好自媒体网站呢?

运营是一件很费心的事情,在大家都在各种自媒体平台求发展的大势所趋的形式下,自然是以打造平台为主,而且现在的自媒体平台那么多?哪个平台能给自己带来更多的粉丝和消费者呢?这个恐怕会因为平台的固有的氛围和用户的价值取向、爱好兴趣有很大关系,目前的自媒体,大多数都是团队运营的多平台攻略,那么,对于自媒体网站,只是多平台运营中的一枚小棋子,不必投入太多的精力和时间,首先精心打造一个精美的网站,然后,将在各个平台投放文章放到网站上,保持网站的更新度。

当自媒体有了一定的粉丝量和号召力的时候,可以实时和粉丝互动,现在有很多自媒体人都开始走出去,或旅行,或参加会议,那么,这些内容可以适当的放入网站中,提升网站的人气和存在感,通过网站引导用户参与活动,或者将一些相关的商业活动,通过自媒体网站告诉粉丝,这样在网站的权重日益提高的情况下,适当的植入一些产品广告、软文推广等,让网站获得盈利,才是自媒体网站运营下去的动力

未经允许不得转载:杨永博客 » 为什么要做自己的自媒体网站而不是只用自媒体平台

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