做社会化媒体营销要学习那些知识点

社会化媒体营销需要掌握的知识点:若已了解需要学习那些内容,请移步社会化媒体营销知识点分享
一、学会常规营销
1、熟练运用各大社会化媒体渠道:百度系列产品、论坛、博客、知识问答、微博、微信、百科等。
2、掌握如何利用社会化媒体渠道去设计内容
二、学会整合营销
1、学会品牌策划,如何帮助企业策划整体营销方案,步骤
2、学会活动策划,如何帮助企业策划活动营销方案,步骤
3、学会微营销策划,如何通过微博、微信、微视频帮助企业策划活动

做社会化媒体营销要学习那些知识点

做社会化媒体营销要学习那些知识点

第一天:社会化媒体营销的发展历程
第二天:如何给企业做整体策划,思路是什么?讲一个案例
第三天:如何给企业做常规营销
第四天:如何运用社会化媒体营销渠道帮助企业推广(主要是微博)。
第五天:如果不会创意,如何复制别人的创意帮助企业来做推广。
第六天:掌握如何帮助企业线下活动通过社会化媒体营销做宣传?
第七天:了解微信的运作方式和常用的微信运用技巧。
第八天:如何运用微博微信做活动营销。
第九天:实训案例,网营帮内容策划
第十天:实训案例,网营帮具体实施步骤

未经允许不得转载:杨永博客 » 做社会化媒体营销要学习那些知识点

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