网址导航站没落的原因有哪些?

今天要谈论的话题是关于网址导航的,在我看来,其实这是一种已经没落的网站行业。

目前还能生存下来的网址导航有hao123网址导航、2345网址导航,除此之外,还有很多互联网公司推出了适配自己产品的网址导航,例如搜狗网址导航、360网址导航等。

网址导航站没落的原因有哪些?

网址导航站没落的原因有哪些?

我是从2006年开始接触电脑,接触互联网的,那时候的网址导航应用还是比较广泛的,比较知名的网址导航有hao123网址导航、265网址导航,我所熟悉的就是这两个,再后来当2345网址导航推出的时候,被很多人认为是流氓导航,因为总是不知不觉地,自己的网址导航就变成2345网址导航了,当然还有一些其他的小型网址导航网站也会使用流氓推广手段,强制将用户的IE主页更换为自己的导航网站,接触互联网时间早的朋友应该还熟悉一种流氓行为叫“假IE”吧?也就是桌面上的IE浏览器不是真正的IE浏览器,而是一个网址的快捷方式,只不过图标被设置为IE的图标了。

 

后来hao123网址导航被百度收购了,265网址导航被谷歌中国收购了,这里值得一提的是265网址导航的创始人是蔡文胜,如果不熟悉这个名字的话,那你应该知道4399小游戏,没错,4399小游戏的创办人也是蔡文胜,后来熟悉他的人应该都是在域名投资领域了,他手里的极品域名也不少,不过今天主要介绍网址导航,有机会的话以后再介绍蔡文胜这位大咖吧。

因此到现在我们看到的能够长久存活下来的网址导航都是找到了“可以乘凉的大树”,但不可否认网址导航的使用率要低于搜索引擎,说起为什么网址导航会没落,还要从人们使用互联网的习惯说起。

我在最开始接触互联网的时候,我们家电脑的IE浏览器首页是265网址导航,这地址不是我设置的,而是我爸设置的,我觉得挺方便的,上什么网站在导航中选择就可以了,但后面当互联网慢慢普及了以后,我发现很多自己要登陆的网站在导航中都找不到,也许是因为网站数量快速增长的原因,而网址导航呢,又不能捕捉到所有的网站,尤其是草根个人类的优秀网站,因此就感觉渐渐不习惯了。当然这一个原因不能成为网址导航没落的唯一原因,之所以网址导航使用率降低,我觉得主要有三个原因。

 

1.收录量小,质量高。收录量小是大部分人认同的,但可能有些人会觉得质量高不好吗?这种做法非常好,因为网址导航是为了保障人们上网防诈骗的,因此只有一些权威机构和大品牌公司的官方网站会被收录,但很多小众网站也非常优秀,每天也有人去浏览,为什么网址导航不收录呢?因为权威性。

例如一些草根站长的个人网站,浏览量可能也很大,但这类网站中可能也会涉及到一些商业性质的服务或产品,如果网址导航收录的话,那么人们通过网址导航访问这样的网站被骗的话,就会给网址导航官方带来一定的麻烦,而网址导航虽然知道网站的权重可能很高,流量也很大,但它无法确定这个网站中提供的服务是否靠谱,但这些小众网站又是有很多人想要浏览的,而且这类小众网站的数量非常大,网址导航没有建立这类网站的入口,因此人们更便捷的方法是通过自己的收藏夹或搜索引擎搜索,进入这些网站。

 

2.页面复杂,查看不够方便。任何一家网址导航的首页,我们看到有很多权威机构的网站和网站分类,在这些网站中想要找到自己想找的网站得费点时间,而当下的人们更适应“快餐文化”,稍微麻烦一点都不愿意再使用。

而且目前大多数网页浏览器的首页可以设置自己常用的网址了,这一点要比网址导航方便,每个人每天必须登陆的网站可能就那么几个,如果是20个以内,就可以在浏览器首页导航自己设置,如果超过2个可以使用浏览器收藏夹,而且还可以对网址类别进行分类,这样就会方便很多。对于不常浏览的网站可能需要用到的时候在搜索引擎中搜素一下就可以了,因此这些功能在一定程度上又成为网址导航的对手。

3.上网人群的年龄化差别。目前使用网址导航的人群大多是上了年纪的人,而年轻人一般都更习惯用浏览器的收藏夹或搜索引擎,而且搜索引擎的域名现在也都比较简洁,一般都能记住,而且第三方浏览器的地址栏中可以直接调用搜索引擎搜索。

而上了年纪的人可能不太习惯电脑上的功能,很多老年人宁肯多点几次鼠标,也不愿意多打几个字进行搜索,而且他们浏览网站一般也是看看新闻、看看电影,因此所需要浏览的新闻、视频等网站也都是新浪新闻、搜狐新闻、凤凰新闻等大型网站,这些网站在网址导航中就有,只需要动动鼠标就可以了,而且还是在“新闻”的分类中分好的,因此他们觉得也很方便。但毕竟上网这件事情来看,年轻人比较多,而年轻人依赖更多的可能是搜索引擎。

 

其实还有一个原因就是近些年人们从PC端转向了移动端,但一般手机自带浏览器中又都已经设置默认首页就是一个简洁的网址导航和搜索引擎结合了,例如上图中我的手机浏览器首页中,虽然是网址导航,但很简洁,不过我用的最多的还是上面的搜索引擎栏,对于常去的网址我都分类收藏在收藏夹,或者它们的网址我都已经记住了。任何事物都是在不断发展的,我们不必为没落的事物悲哀,但可以为新起的科技赞叹。

未经允许不得转载:杨永博客 » 网址导航站没落的原因有哪些?

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