如何给企业做大型网络媒体推广活动

如何给企业做大型活动?
一、企业发起活动通过新浪微博发起最佳。
1、容易传播,所有用户都可以看见和参与。
2、新浪微博鼓励企业发起活动(微活动)。
3、微博发起活动只能蓝V(企业认证微博)发起。
二、企业做活动的策略:
1、在微博发起活动,目的是让潜在客户参与进来。
2、通过多角度传播活动,论坛、新闻、SNS、问答、视频等
3、通过事件营销将活动炒起来,制造话题引起网民的眼球。
4、植入企业品牌。
5、和企业沟通挖掘数据,将卖的不好的城市做重点推广。

推广活动

推广活动

三、企业推广活动渠道如何选择?
1、重点媒体,选择核心媒体传播内容(例子:如果是体育品牌可以找体育相关的垂直网站,新浪体育、网易体育、虎扑网等)
2、泛中心媒体传播内容,特征自身是有影响力的媒体(例子:体育类的泛中心媒体主要包括娱乐类、财经类、时尚类等)
3、大众媒体(社会化媒体)传播内容,主要是指综合社区、主流的社交网站等。

垂直媒体和核心媒体的区别?
垂直媒体是指专业类的网媒,比如李宁的垂直媒体是体育类网媒等。
核心媒体是指影响力比较大的媒体,比如CCTV5等。

了解一下垂直类(本地)的门户网站
1、红网,湖南本地门户
2、篱笆网,上海本地门户
3、千龙网,北京本地门户

未经允许不得转载:杨永博客 » 如何给企业做大型网络媒体推广活动

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