开展电子商务的战略思考

有成品了,求利用网络营销,准备开展电子商务,到处找平台,不知道能上哪些平台,不知道效果如何,不会操作,是否思考过要有哪些战略呢?

开展电子商务的战略思考

开展电子商务的战略思考

专业团队–是否考虑建立专业的电子商务团队?

品牌传递–企业的品牌如何通过网络广告、网络店铺等途径传递给消费者?

产品定位–网络上将经营怎样的一盘货?如何解决网络供应链体系?

渠道整合线上与线下渠道如何定位、互补与整合?

消费体验–通过怎样的方式将产品/服务通过网络平台传递给消费者?

业务模式–企业基于既有的BTB业务结构,如何对BTC业务进行扶植与延伸?

切入点–从淘宝等第三方网络商城平台为切入点?还是以自建官方网络商城平台为切入点?

技术解决方案—自主开发? 还是第三方外包? SAAS还是软件购买?

把以上几点理清楚了,相信就能找到方向,开展电子商务效果必定能做出来了,技术能用钱解决,找到适合自己的产品推广思路,自己解决自己的痛点。

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