直通车推广影响质量分的因素

直通车推广转化率一般5%———-8%

核心难点

1 选词技巧

2 转化率提升

A;产品核心定位

B;核心卖点对应目标客户

C;核心卖点(关键词)对应文案

3 点击率提升法则

A:提炼主图卖点视觉营销

B:图片所在位置选择

C:图片对应标题 核心卖点关键词+核心促销词

直通车推广影响质量分的因素

直通车推广影响质量分的因素

直通车后台精准推广:

1 人群定向 定爱好行为

Shu.taobao.com

绿茶

1 搜索 绿茶 人 1.53

A:开了相似店铺的访客价格  1.53

B: 看了又看喜欢同类店铺的访客(收藏1.12

B:第二次搜索价格是多少?

1.53*1.01+1.53(搜索重定向)开了相似店铺的访客

2 第二次搜索(1.51) 绿茶 你出多少钱?

总结:提升转化率

1 分析一下用户行为特征(魔方)

时间  地点 什么样人能买(淘宝指数分析)

2 分析人的兴趣特征(指数)

绿茶 买零食 年龄 性别

3 分析喜欢在淘宝逛的地方

利润爆款

1 新上线宝贝 先做好seo优化之后

2 刷单时候同时开通 长尾词做推广

3 刷单需要三个过程 才能打造爆款

  • 刚开始上线7天内 长尾词刷单 提升seo排名
  1. 第二轮螺旋用seo和sem同步刷;提升转化率和质量得分以及宝贝权重
  2. 第三期刷单用seo刷单 刷核心相关关键词
  3. 参加站外站内大的活动 让他进入豆腐块

如何快速提高质量得分

1 关键词和文本相关性匹配程度

2 关键词出价(90流量对应的价格)

3 这个关键词点击转化率

4 直通车对应关键词转化后动态评分

5 账户历史表现

影响直通车排名最核心因素是什么?

1 质量得分

2 出价

注意点:

直通车推广账户如果出现系统排查中,直接删除

未经允许不得转载:杨永博客 » 直通车推广影响质量分的因素

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