百度贴吧操作要点

百度贴吧是一种基于关键词的主题交流社区,它与搜索紧密结合,准确把握用户需求,通过用户输入的关键词,自动生成讨论区,使用户能立即参与交流,发布自己所拥有的其所感兴趣话题的信息和想法。目前,与医疗相关的贴吧也非常多,层出不穷,针对不同科室的贴吧针对性非常强, 用户群体也很精准,锁定精准用户,实现精准营销是目前各大网络营销推广人员一直努力的方向。

百度贴吧收录非常好,排名一般也是在首页,所以,我们应该把握好贴吧这一平台,在遵守百度规则的前提下,最大化的用贴吧为我们锁定精准用户,从而让我们的推广稳中有进。下面就百度贴吧操作总结以下几点,仅作参考,请批评指正。

百度贴吧操作要点

百度贴吧操作要点

  • 标题犀利:在保证吸引用户眼球的基础上,巧妙的渗入营销型词汇
  • 标题符号:加入特殊符号,有别于其他帖子,增加点击量
  • 平台选择:选择相关性贴吧,锁定精准用户,提高转化率
  • 参与者要求:站在用户的角度出发,切忌明显的商业化,以第三方角度去阐述和评论

用户名:1)行家类:肝博士、肝病专家、千年神医、医学专家、健康专家等

2)煽动性:幸福在向你挥手、健康第一、和谐家庭、寂寞等你等

3)流行词:犀利哥、冠希哥、hold住、给力等

4)相关推广词:三法合一、雪莲虫草、988生物导弹

5)常用名:王世同、黄飞燕、胡邦辉等

6)新闻词:18路人、绝世光棍、天上人间等

  • 贴吧首页顶帖要求:首页也是用户查看页面,首页展示为30个帖子,这个页面尤其重要,一个帖子成功与否80%是靠这30个帖子质量决定,所以,我们要求这些帖子符合以下要求:

1)符合搜索引擎蜘蛛爬取规则

2)符合用户体验,口语化与专业化帖子数量恰到好处的结合

3)站在用户角度以及第三方角度去评论,尽量体现客观性

4)30帖子中要出现问答,帖主要对顶帖者的提问进行巧妙的回答

5)顶帖人头像偏向生活化,不赞同过多使用美女策略

6)帖子内容生活化、口语化,增强体验,内容关联到家庭健康幸福和谐,引起共鸣,

转向营销性

合理化建议:

1、在医院主网页上,加一个免费检测体质软件,利于宣传,同时,可以作为一个标题宣传!

2、占领人员少的贴吧,争取贴吧首页完全覆盖:中医美容

3、研究火热贴吧的吧主和用户爱好(标题、内容)

4、总结集合所有相关贴吧及其属性,严格要求内容,尝试与吧主建立良好关系,有可能的时候申请吧主

未经允许不得转载:杨永博客 » 百度贴吧操作要点

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