做微商营销的微信号9月危险了

根据内部人士爆料,进入9月以来,微信对微商的打击力度进一步加大。微商的寒冬,也许真的到来了,如果还不求变,指望微信这一亩三分地,很快就会颗粒无收。

9月1日,一位电商界的自媒体大咖直接爆料,他的48个微信号直接被封杀了43个,只剩下5个,引起业内喧哗。

微商们很焦虑,到底怎样的号才会被封?

做微商营销的微信号9月危险了

做微商营销的微信号9月危险了

据说,微信判断你的个人号是否是微商,会根据这几个特征:

1、微信好友互动是否多为单项输出信息,也就是说你给别人发信息太多,别人不回你的话,你就危险了;

2、发朋友圈时存在大量抄袭,同一条广告信息好多人转发;

3、产品推广时刷屏,比如几分钟一条图文信息。

4、群发信息过多。

一旦判定为营销号(微商号),后果是:

1,朋友圈降权,你发的朋友圈动态可能不展示在好友朋友圈;

2、营销号(微商号)加人的时候,对方会得到提示,对方没有经常联系的朋友;

3、从最新消息来看,微信直接让涉嫌违法或情节重大的营销类广告发送不成功。这类情况已经在部分微商网友的操作中得到证实。

另外来自微商界知名自媒体人匡方的友情提示:

本月15-20号,V信将针对涉及黑五类广告的个人微信号采取一系列打击措施或上报工商总局,大家注意安全!此次严打的力度要远远超越往期,有疑似广告内容的微商建议直接删除相关广告内容,在9月份不要迎着枪口顶风作案。最关键的是在微信上做生意,要走正道。

什么是黑五类呢?药品、医疗器械、丰胸产品、减肥产品和增高产品因其内容夸张,表现手法恶俗被广大观众讥讽为广告“黑五类”。这类产品很可能会被司法介入,还是做一些正常的产品比较安全。

目前腾讯微信官方疯狂打击微商,从降权、屏蔽到停用朋友圈、到封号;公众号及广点通不容许做微商广告;微博也打击微商发展,微博连微商两个字都不能出现。

那么微商人到底应该怎么做,才能减少被封杀的几率呢?

以下措施能够在一定程度上避免你的个人号出现问题。当然,如果微信官方认定你是微商号,或者被举报后核实,就只能弃号了。

1、需要有经常联系的好友,彻底停止群发消息。

2、一定要遵守腾讯及新浪等的平台规则,不要报侥幸心理,不要擦边球;

3、分散风险,多渠道发展,比如开设自己的触屏版商城和手机APP商城,开设淘宝店等,将粉丝掌握在自己手里;

4、通过第三方微商城来卖货,微商城是正规第三方开发,可以搭载在公众号上,公众号自身不乱发广告就没有太大问题。公众号一旦被封还可以将微商城转换为手机触屏版商城。

以前,微商的个人号是一个商店,朋友圈就相当于橱窗,现在微信在疯狂打击朋友圈这个橱窗,但这并不代表我们就不能用微信做生意了,只是需要将生意转换到第三方微商城中去,粉丝和社群正常沟通、正常维护系就可以。

这一波大清洗,会去掉很多靠暴力刷屏、群发广告生存的不良微商,反而会留下诚信经营、守规矩的好微商,一遍遍的洗刷会让行业生态变得更好,也希望大家能在磨砺中成长。

未经允许不得转载:杨永博客 » 做微商营销的微信号9月危险了

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