企业营销型网站有哪些要素

企业做了个营销型网站,做好用户体验,各细节做好才能更好的实现转化率提升。那么有注意哪些细节要素呢?

营销型网站有哪些要素

营销型网站有哪些要素

营销型网站的分析:
1、网站的标志:LOGO,包含品牌,专业的人员进行设计,必须放置在网站的正确的位置(左上角/中间)
2、网站的宣传语:宣传语主要表达网站的定位和公司的目标,尤其是logo不能明确表明含义时宣传语就至关重要
如何写好宣传语:1、定位清晰,2、行业词/行为词=品牌词,3、第一个写出,4、选择适合自己的行业词,5、宣传语中包含或暗含行业词/品牌词
3、网站标题:title/页面中/图片,表明提供的产品和服务
4、优势:让用户选择自己的理由
5、号召用户:让用户购买产品或服务:在线客服/不同颜色的按钮/空间强调/给行动添加动力(优惠券、优惠名额)
6、成功案例:如何撰写成功案例,什么样的案例是真实的?
7、客户评价:大家说好才是真的好,客户评价从哪来?行业专家进行评价
8、细节展示:产品细节,apple.com.cn其中任何一个产品页面的设计,体现产品细节
9、生产过程:增加信任感
10、服务流程:标准化的服务流程 sku
11、风险承诺:商家主动承担风险,让用户风险降到最低,减少用户决策阻力
12、再次号召用户:再次号召用户做出选择
13、权威见证:信任是可以传递的
14、荣誉展示:把公司获得的荣誉展示出来,公信力
15、常见问答:FAQ
16、免费资料:用户带走免费资料
任务:根据一个网站分析网站的营销性要素文案

未经允许不得转载:杨永博客 » 企业营销型网站有哪些要素

赞 (0)

评论 26

  • 昵称 (必填)
  • 邮箱(必填)
  • 网址(选填)
  1. 新用户497879非常正能量的一部动漫回复
  2. 新用户168144我也在加紧做主题 昨天鼓捣了一些。。。有点样子了 回复
  3. minecraftI am regular reader, how are you everybody? This paragraph posted at this website is actually good.回复
  4. minecraftHmm is anyone else having problems with the images on this blog loading? I'm trying to find out if its a problem on my end or if it's the blog. Any feed-back would be greatly appreciated.回复
  5. minecraftHowdy! Do you use Twitter? I'd like to follow you if that would be ok. I'm absolutely enjoying your blog and look forward to new updates.回复
  6. minecraftIt's genuinely very difficult in this busy life to listen news on Television, therefore I just use internet for that reason, and take the hottest news.回复
  7. minecraftGreate post. Keep posting such kind of info on your page. Im really impressed by it. Hey there, You've performed a great job. I'll certainly digg it and for my part suggest to my friends. I'm sure they'll be benefited from this website.回复
  8. minecraftI know this if off topic but I'm looking into starting my own weblog and was curious what all is needed to get setup? I'm assuming having a blog like yours would cost a pretty penny? I'm not very internet smart so I'm not 100% positive. Any suggestions or advice would be greatly appreciated. Many thanks回复
  9. minecraftRidiculous quest there. What occurred after? Take care!回复
  10. minecraftDo you mind if I quote a couple of your posts as long as I provide credit and sources back to your blog? My blog site is in the very same area of interest as yours and my visitors would certainly benefit from some of the information you present here. Please let me know if this ok with you. Cheers!回复
  11. minecraft free download 2018It is not my first time to go to see this web site, i am visiting this website dailly and get fastidious information from here all the time.回复
  12. minecraft free download 2018Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is great blog. An excellent read. I will definitely be back.回复
  13. minecraft free download 2018Do you have a spam issue on this blog; I also am a blogger, and I was wanting to know your situation; many of us have developed some nice procedures and we are looking to exchange techniques with others, be sure to shoot me an email if interested.回复
  14. minecraft free download 2018Please let me know if you're looking for a author for your site. You have some really good posts and I think I would be a good asset. If you ever want to take some of the load off, I'd love to write some content for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Kudos!回复
  15. Benefits of Coconut OilHey there would you mind letting me know which web host you're utilizing? I've loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good web hosting provider at a honest price? Cheers, I appreciate it!回复
  16. Benefits of Coconut OilYou need to be a part of a contest for one of the greatest sites on the net. I most certainly will highly recommend this website!回复
  17. Health Benefits of Coconut OilVery good post. I absolutely love this website. Continue the good work!回复
  18. Health Benefits of Coconut OilI simply couldn't go away your web site before suggesting that I actually enjoyed the usual info an individual provide to your visitors? Is gonna be back steadily in order to check up on new posts回复
  19. Coconut Oil BenefitsRight now it appears like BlogEngine is the top blogging platform available right now. (from what I've read) Is that what you are using on your blog?回复
  20. Benefits of Coconut OilIf some one desires to be updated with hottest technologies therefore he must be pay a visit this web page and be up to date all the time.回复
  21. Coconut Oil BenefitsHi, all is going sound here and ofcourse every one is sharing information, that's actually fine, keep up writing.回复
  22. http://twitter.com/descargar_hqDescargar facebook Please let me know if you're looking for a writer for your weblog. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I'd really like to write some material for your blog in exchange for a link back to mine. Please send me an e-mail if interested. Thank you! Descargar facebook回复
  23. descargar facebookThis paragraph will help the internet visitors for building up new webpage or even a blog from start to end.回复
  24. quest bars cheapHello! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no back up. Do you have any solutions to prevent hackers?回复
  25. quest bars cheapI am sure this post has touched all the internet visitors, its really really nice paragraph on building up new blog.回复
  26. Quest Protein BarsI could not refrain from commenting. Exceptionally well written!回复