做网络调研企业数据的方法

分享为企业调研数据方法:
一、百度数据调研内容:
1、百度新闻:调研企业百度新闻的发布数量,目的是了解企业被网络媒体报导了多少次?调研媒体对苏宁报导的内容都有哪些?(公司的最新动态、活动信息等)。(渠道:www.zhubajie.com,找媒体)
2、百度知道:调研网友对企业哪些问题是最感兴趣的?通过知道数量可以了解到网友发布的广度和深度的情况。
3、百度百科:调研企业在百科做的内容,如苏宁将发展历程、组织架构、最新动态等信息通过百科发布出去,相当于官方介绍平台。
4、百度文库:调研企业在百度文库发布的数量,目的是了解网友对企业哪些内容最关心,其次调研网友下载文库最多的文章,重点将这些内容增加自己企业的信息传播出去。
5、百度贴吧:调研企业百度贴吧重点通过关注人数和帖子的数量去调研,这样就可以了解官方贴吧的活跃度和感兴趣的网友人数,其次调研贴吧网友反馈的内容,及时跟踪处理。
6、百度视频:通过百度视频调研企业有没有做企业宣传片、微电影、病毒视频等内容,从哪个角度做的,网友比较关心哪些视频。

企业网络数据调研方法

企业网络数据调研方法

二、新浪微博
1、调研企业是否开通企业微博,有没有做账号矩阵,包括企业官方微博、领导人微博、产品微博、地区微博等。
2、调研企业账号有没有蓝V认证?
3、调研企业微博粉丝数和转发评论数,目的是了解微博运营的情况。
做法:首先给企业微博买一些僵尸粉,将企业的微博内容数量刷上去。其次将每条内容的转发和评论数做上去,目的是引导网友转发企业发布的微博信息。
4、企业是否和潜在客户产生互动,如果没有,需要重视和网友的互动。
5、企业是否在微博做促销活动内容,这是网友愿意看的内容。
三、微信
http://weixin.sogou.com/
1、帮助企业搭建一个微信公众平台。
2、是否帮助企业搭建一个微信公众平台矩阵。
3、帮助企业认证公众平台,使网友可以迅速的找到官方账号。
4、内容布局:活动信息、品牌信息、产品信息、店铺信息等。
5、将竞争对手阅读数最高的图文信息植入企业品牌通过自己公众平台发布出去。
6、企业每天至少发布一篇图文帖。
四、论坛(口碑调研)
渠道:http://bbs.zhongsou.com/中搜论坛
http://www.sogou.com/bbs/搜狗论坛
1、根据网民的角度将企业的产品信息推广出去。
2、如果论坛有企业的负面信息,需要在该贴引导回复网友。
3、企业需要通过产品找到相关的论坛发布信息。
4、企业需要通过论坛发布活动内容,提高潜在客户的粘度,提升企业的知名度。
五、博客、SNS社区(意见领袖)
1、渠道:新浪博客、搜狐博客、网易博客、天涯博客等。
2、内容:企业的最新动态、调研报告、招聘信息等。

未经允许不得转载:杨永博客 » 做网络调研企业数据的方法

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