草根博客品牌词如何优化

很多草根在做自媒体都有一个品牌,做网站先得有个定位,做什么行业的都需要有个品牌词,当品牌宣传量达到一定级别后就做成了爆款。

那么这个“博客品牌词”如何优化呢,明月结合自己的经验总结了几条“笨”方法,有点繁琐但坚持下去的话受益良多!!!

草根博客品牌词如何优化

草根博客品牌词如何优化

  • 1、“唯一性”越好的品牌词在搜索引起里搜索时展现一般都会在前三名的,第一名也不是不可能。所以前期要做的是把这个“品牌词”给宣传出去,很多站长们习惯都是以网址域名为主来宣传,但这样的效果无非是有点点“直接访问”的流量而已,并且是转瞬即逝的流量。而以“品牌词”为主的宣传就会在搜索引擎里增强“品牌词”和网址域名的关联性并提升权重,因为“品牌词”和“网址域名”的关系是相互依存的,搜索引擎就是这样判断的。在现在域名资源相对竞争激励的时代,试问能有几个人可以一眼就记下你的网址域名的,“品牌词”因为一般都比较有特色、简短便于记忆和留下记忆,同时因为是“品牌词”没有网址域名的,还可以引发“品牌词”的搜索,长久下来这个“品牌词”的关键词就会拥有越来越高的排名,并且会非常的稳定。所以无论是在QQ、QQ群、微信朋友圈等等里的宣传尽量都要以“品牌词”推广宣传为主,聊天软件的在线状态里也尽量的加入“品牌词”,多引导亲戚、好友等通过搜索“品牌词”进入自己的博客。
  • 2、做外链时除了链接意外也可以做一些文字引导搜索“品牌词”这样的“伪”外链,像一些自媒体平台上发布的文章后面都可以带上醒目类似的“小尾巴”来提醒读者搜索“品牌词”,虽然这样会让客户二次操作算是推广里的“大忌”,但日积月累下来哪怕只有十分之一的客户搜索了,对于自身博客的权重提升也是至关重要的,并且自媒体平台上的文章都是根据兴趣来推荐给用户的,所以这样的“小尾巴”基本上是长久存在的(理论上这样的文章结尾“小尾巴”也是符合自媒体平台的规则要求的,不会封号和禁止的)以此类推,百度贴吧、知乎等等很多平台都可以这样来做的,毕竟这些大的平台想挂外链的话几乎是不可能的,所以文字引导式的“小尾巴”是首选的。记住,凡事都是贵在坚持,坚持下去了就会有效果,一天打渔三天晒网的做什么事儿都不可能有好的结果的。
  • 3、最后一点那就是在各个论坛、自媒体、微博、微信等等里注册时尽量用“博客品牌词”来当作注册名称或昵称,这样对于“品牌词”的权重提升也是很有帮助的,搜索引擎目前的“智商”其实是完全可以分析出这个“品牌词”和我们域名的关联性的,这也变相的造成了“品牌词”自然权重值,这可是搜索引擎非常看重的一个数值哦!自然权重、自然搜索流量,只要是“自然”的都是真实的。
  • 4、“品牌词”的图形化代表——博客Logo也是一个很重要的地方,博客的Logo尽量的以“品牌词”为基准,文字艺术的图形化最好,然后把这个图形尽一切可能给宣传推广出去,头像、店标等等,以后只有这一个头像、一个店标,如果有名片更是不能少了这个。毕竟现在是一个“眼球经济”的时代,记不记得主先不管,先要混个脸熟才是王道!

OK,结合自己的经验关于“品牌词”的就总结到这里了,关于“品牌词”的推广其实也就是博客上线的1-2年内是其黄金时期,2-3年后效果就会展现出来了,并且这个效果基本上是持续的存在的,当你发现你每天的网站统计里的搜索关键词里都能出现“品牌词”时,就基本是成功了,并且这是谁也没法夺走的,就算是K站了,有这个“品牌词”的支撑也可以逐步的恢复回来,品牌词真是是草根博客的自留地,请各位一定要珍惜哦!

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