某企业微信营销活动策划方案

分析一篇某企业微信营销策划执行方案,供大家参考,怎么做策划案,只限参考,行业不同需灵活应用,多多学习。

 一、营销概况

1.1 营销目的

(1)开拓市场宣传新渠道,拓展特照明网络宣传,塑造企业品牌形象;

(2)增强与关注客户群的互动,进一步发展潜在客户;

1.2 营销时间

自2013年7月15日起

1.3 营销人员

市场部

二、具体规划

2.1 微信内容策划

2.11微信内容

1)企业动态(5%)

2)照明行业动态(30%)

3)家居照明知识(50%)

4)LED照明设计(15%)

2.12微信发送形式

1)普通发送形式

通过“实时消息”发送一些趣味LED照明知识,简短信息等文字(30%)

某企业微信营销策划方案

某企业微信营销策划方案

2)单图文及多图文形式

通过“群发功能”发送正式的行业信息、LED照明设计以及家居照明知识等文章及图片(70%)

某企业微信营销策划方案某企业微信营销策划方案

2.13发送时间

微信试行期 (7月15日–8月15日)

9:00   1条实时信息

17:30   1条单图文信息

19:00   1条实时信息

正式运行期(8月16日–)

9:00   1条实时信息

17:30   1条多图文信息

19:00   1条实时信息

2.14 其他方面

方便微信管理,经调查后,通过高级功能设置简单答复,以此将微信关联到我们的官网以及其他内容上。

 

2.2 宣传渠道策划

2.21 线上宣传渠道

  • 微博、官网上添加微信二维码
  • 利用微信“附近的人”功能模块,在企业微信签名档做好自己的免费宣传
  • 利用微信“漂流瓶”功能模块:

“扔一个”,发布一段语音或者文字投入大海,如果有其他用户“捞”到则可以展开对话,邀请加入微群;

“捡一个”,每天只有20次捡漂流瓶的机会,也可以进行对话,邀请加入微群。

  • 利用微信“摇一摇”,摇到微友后发布一段语音或文字,进行企业宣传,邀请加入我们的微群
  • 利用微信“添加朋友”功能模块,添加好友。

注:(2)(3)(4)(5)还不确定微信公众平台是否有这些功能,有待调查。

2.22 线下宣传渠道

(1)名片、传单、T恤/广告衫、说明书、产品包装、店内海报、x展架、户外广告、活动、传统媒体、赞助活动上的广宣品等。

(2)向企业内部员工推荐特优仕微信。

2.23 活动宣传

(因与微博活动时间上略有冲突,暂时不建议做专门的微信宣传活动,但可以在公司最近的其他活动中嵌入微信二维码)

 

  • 管理工作

3.1 公众平台管理目标

(1)微群客户呈稳定增长趋势

  • 微信内容关注度保持平稳
  • 挖掘潜在客户
  • 提高品牌知名度

3.2实时消息统计概况(1周/表)

 

类型 信息发送数 信息回复数 新增粉丝数 备注原因
微信

 

时间:_______年_______月_______日  负责人:_________

网友们有微信营销方案吗?有微信推广活动经历的,欢迎分享,有什么需要补充的欢迎留言。

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