网络营销与市场营销的优势特点

传播范围广,不受时空限制,通过国际互联网络,网络营销可以将广告信息24小时不间断地传播到世界的每一个角落。只要具备上网条件,任何人,在任何地点都可以阅读。这是传统媒体无法达到的。

网络营销与市场营销的优势特点

交互性

交互性强交互性是互联网络媒体的最大的优势,它不同于传统媒体的信息单向传播,而是信息互动传播。通过链接,用户只需简单地点击鼠标,就可以从厂商的相关站点中得到更多、更详尽的信息。

成本低,速度快,更改灵活
网络营销制作周期短,即使在较短的周期进行投放,也能达到客户的要求;而传统广告制作成本高,投放周期固定,而且在传统媒体上做广告发布后很难更改,而且要付出很大的经济代价。而在互联网上做广告能按照客户的需求即使变更。这样,经营决策的变化就能及时实施和推广,更灵活,更方便.

多维营销

纸媒体是二维的,而网络营销是多维,它能将文字、图像和声音有机的组合在一起,传递多感官的信息, 让顾客如身临其境般感受商品或服务。这种图、文、声、像相结合的广告形式,将大大增加网络营销的实效。能进行完善的统计,可以跟踪和衡量营销效果。

针对性
根据广告目标首重的特点,有针对性的投放广告,并根据用户特点作定点投放和跟踪分析,对广告效果做出客观准确的评价。

另外,网络营销还可以提供有针对性的内容环境。不同的网站或者是同一网站不同的频道所提供的服务是不同质且具有很强类的分别的,这就为密切迎合广告目标受众的兴趣提供了可能。

可重复性,可检索性
 网络营销可以将文字、声音、画面完美地结合之后供用户主动检索,重复观看。而与之相比电视广告却是让广告受众被动地接受广告内容。如果错过广告时间,就不能再得到广告信息。另外,显而易见,较之网络营销的检索平面广告的检索要费时、费事的多。

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