用知乎推广公众号涨粉案例:免费赠送电子书文案,持续获得粉丝(附赠送福利)

一、知乎是什么样的平台?

 

知乎是一个真实的网络问答社区,社区氛围友好与理性,连接各行各业的精英。知乎的形式:一个问题,多个深度高质量的回答

 

知乎可以任何人注册,注册需要用手机号,注册完成后设置一下自己的账号,并且关注一些和自己推广的产品受众对应的话题。

 

 

二、用公众号准备好在知乎上推广的素材

 

用知乎推广公众号前,首先用公众号精心准备一个素材,素材是受众特别喜欢的内容类型,甚至免费的素材价值超过收费的一些内容。

 

比如准备了一篇下面的素材,姑且准备一篇素材标题就叫做《24本营销、做事方法、互联网思维电子书免费下载(附下载地址)》,这篇素材内容如下:

营销类电子书下载 

本号为爱学习的你,尤其是喜欢营销、思维、产品经理、做事方法等的你精心准备了24本营销相关书籍,首先看看都有哪些书籍吧!当然最后还要附上下载地址

 

营销类必读书籍 

 

1.《引爆点》马尔科姆·格拉德威尔

 

流行的趋势需要一个发展的温床,一位满意而归的顾客能让新开张的餐馆座无虚席,一位涂鸦爱好者能在地铁掀起犯罪浪潮,一位精明小伙传递的信息拉开了美国独立战争的序幕——这个看起来不起眼的点,却是任何人都不能忽视的引爆点。

 

2.《异类》马尔科姆·格拉德威尔

 

指出了成功之路的方向,但怎样把握这份机遇,每个人都需要仔细思考

 

3.《流量的秘密》Brian Clifton

 

花出去的钱到底是带来了收益,还是看不见的损失。哪种市场营销活动最有成效?如何量化这些效果?应该从哪些衡量指标进行追踪?《流量的秘密》介绍的Google Analytics分析工具,将帮你完美解决这些问题,让你真正量化网站的成效。

 

 

4.《一个广告人的自白》大卫·奥格威

 

详解能够使一家广告公司获得成功的方法。出身英国的大卫·奥格威,是现代广告业的大师级传奇人物,他一手创立了奥美广告公司,开启了现代广告业的新纪元。他确立了奥美这个品牌,启蒙了对消费者研究的运用,同时创造出一种崭新的广告文化。

 

5.《眨眼之间》马尔科姆·格拉德威尔

 

我们在一眨眼之间作出的决定,比三思而后行,或许更具大师级的水准

 

6.《定位》艾.里斯

 

深入阐述了定位理论和操作方法,并配有丰富的实战案例解析

 

做事方法的必读书籍 

 

1.《精益创业实战》Ash Maurya

 

一个系统的流程来快速检查各种产品理念,提高做事成功率

 

2.《卓有成效的管理者》德鲁克

 

管理者的成效往往是决定组织工作成效的最关键因素。德鲁克集中论述了一个管理者如何做到卓有成效。这本书是德鲁克最著名的管理学著作之一,倾注了德鲁克极大的心血。一位卓有成效的管理者,一般具有以下6个特征:

 

1、重视目标和绩效;只做正确的事情。

 

2、一次只做一件事情,并只做最重要的事情;他极为审慎地设定自己的优先顺序,随时进行必要的检讨,毅然决然地抛弃那些过时的任务,或者推迟做那些次要的任务;他知道时间是他最为珍贵的资源,必须极为仔细地使用它。

 

……

 

3.《参与感》黎万强

 

“米粉”热情饱满地参与到小米发展的各个细节当中。

 

 

4.《创业时,我们在知乎聊什么》知乎

 

知乎三年创业问答精华大集结

 

5.《结网-第二版》王坚

 

总结了产品经理知识体系

 

互联网思维的必读书籍 

 

1.《失控》凯文.凯利

 

凯文.凯利的大名如雷贯耳,本书主要介绍的是碎片化思维和生态系统,“这可能是90年代最重要的一本书”,并且是“少有的一年比一年卖得好的书”。“尽管书中的一些例子在十几年后可能有些过时,但(它们所表达的)信息却越来越成为真知灼见”。“在那时人们还无法想象博客和维基等大众智慧的突起,但凯利却分毫不差地预见到了。这可能是过去十年来最聪明的一本书。”

 

2.《长尾理论》克里斯·安德森

 

“垂直”产品占到的市场份额,会越来越大

 

3.《游戏改变世界》简·麦戈尼格尔

 

游戏的4大决定性特征:目标、规则、反馈、自愿

 

 

4.《认知盈余》克莱·舍基

 

每个人的自由时间看成一个集合体,一种认知盈余,那么,这种盈余会有多大

 

5.《乌合之众-大众心理研究》古斯塔夫·勒庞

 

展示了大众非理性的充满变数的心理世界

 

6.《激荡三十年》吴晓波

 

社会以不可逆转的姿态向商业社会转轨

 

7.《从0到1》彼得.蒂尔

 

详细阐述了作者自己的创业历程与心得,包括如何避免竞争、如何进行垄断、如何发现新的市场

 

产品经理的必读书籍 

 

1.《瞬间之美》Robert Hoekman.Jr

 

针对Web应用中几乎所有相关元素提出了值得借鉴的解决方案

 

2.《Don’t make me think》克鲁格

 

特别适合为如何留住访问者苦恼的网站/网页设计人员阅读

 

3.《交互设计精髓》库伯

 

全面系统地讲述交互设计

 

4.《用户体验度量》特里斯

 

如何量化用户体验对有效提高产品的可用性而言至关重要

 

 

5.《人人都是产品经理》苏杰

 

写给“-1到3岁的产品经理”的书,涉及到:用户、需求、项目、团队、战略、修养

 

6.《设计心理学》诺曼

 

不是你没有设计好,只因为你没有了解用户的使用心理

 

注意最后要告诉用户获取这篇素材中提到的24本图书下载地址,最后送给大家福利,关注公众号:新媒学会,回复【24本】就可以下载24本营销相关书籍了!设置好实用百度云盘提供资源下载

 

 

三、在知乎中找到相关问题进行推广

 

打开知乎,查找相关的受众覆盖的话题和问题,选择相应的问题进行回答,这种方法可以持续去做。比如下面的内容:

 

 

我在知乎中找到类似:系统学习网络营销的书籍有哪些?用公众号内容进行回答,回答完后,放置自己的推广信息:

 

 

这样你可以找到10个以上这种问题,都进行同样的回答,之后就等着用户关注你的公众号了!

 

四、知乎推广的2则小技巧

 

1.回答完成后,如果在这个热门问题中有一些大V也同样回答了,你可以用@符号,知会大V,引起大V对你的回答的注意。

 

2.知乎推广,查找问题时要看的指标:问题关注人数、问题浏览人数,以及全部回答的人数,热门问题要抢答(回答人数多的问题是热门问题!)

 

 

五、公众号后台做数据分析

 

主要做图文数据分析和用户数据分析:图文的浏览量、消息个数、用户增长量

 

用知乎这种方法可以持续去做推广!(要24本电子书的朋友们加我微信,我发给你)

杨永的微信二维码

 

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