企业社会化媒体营销smm价值

为什么要做社会化媒体营销:

打造品牌商业价值 

(有流量的地方就有商业价值)

 

企业为什么需要社会化媒体营销?

一切互联网+的营销方式打造品牌

 

…企业为什么需要“社会化媒体”营销服务?

网页端、移动端、微信端,提高知名度

企业社会化媒体营销smm价值

“社会化媒体推广”服务将企业内容推荐到媒体核心位置,极大提升曝光率 新媒体营销推广

社会化媒体营销对企业的价值:

  • 增加企业曝光度;
  • 提升网站流量;
  • 有效信息传递方式;
  • 降低企业网络营销成本;
  • 促进销售;
  • 促进企业间的合作伙伴关系;

 

啥是社会化媒体营销:

smm是利用社会化网络,在线社区,手机应用,博客,视频,B2B,百科或者其他互联网协作平台媒体来进行营销,公共关系和客户服务维护开拓的一种方式。又称社会媒体营销、社交媒体营销、社交媒体整合营销、大众弱关系营销。

..营销优势

PC新闻媒体营销

将企业产品等传播内容,发布到新浪等国内权威PC媒体并推荐位置

新闻APP媒体推广

将传播内容推荐到今日头条、腾讯APP等主流核心APP媒体首页显著位置

视频媒体营销

将传播内容发布到优酷等主流视频媒体,并推荐到首页等相关位置

微信公众大号推广

精选各类微信大号,配合将传播内容进行发布推荐,并跟踪效果

智能精准投放

分析性别,年龄,爱好等,确保投放目标客户精准,

 

smm常规营销渠道特点:

1、网络新闻:网络媒体对企业的价值是网友可以通过网络媒体将可信度迅速做上来,打造企业的知名度最好的平台之一。

www.zhubajie.com,发布新闻源渠道。

2、百度贴吧:企业可以通过百度贴吧打造一个自有平台,让用户通过贴吧和企业进行交流。

3、百度知道:企业通过百度知道帮助潜在客户解决实际问题。

4、百度百科:企业可以通过百度百科将企业的品牌文化、产品服务内容、口碑等信息传播出去。

5、论坛营销:论坛营销可以迅速的将企业的产品和服务通过网友的角度传播出去,在短时间内成为一个焦点。

马甲:一个人有多个账号。

渠道:http://www.hao123.com/shequ

6、博客营销:企业可以通过意见领袖帮助企业背书,将自己在行业的地位通过意见领袖传播出去。

7、SNS社区营销:企业通过SNS社区去找到潜在客户,通过熟人关系网络将产品和品牌占领用户的心智。

8、IM营销(即时通讯营销):企业可以通过微信群、陌陌群、QQ群等相关的渠道打造企业的口碑,将潜在客户聚集到一个平台进行营销。

9、视频营销:视频营销可以将企业全方位的展示给用户,用户可以直观的了解企业的产品服务内容,而且容易传播。

《六神花露水的前世今生》、《梦骑士》、《桔子水晶酒店十二星座系列》、《一个人的一天》。

10、图片营销:可以帮助企业很直观的传递给潜在客户,网友不喜欢看大量的文字内容,所以企业尽可能用图片或视频形式传播,会有意想不到的效果。

未经允许不得转载:杨永博客 » 企业社会化媒体营销smm价值

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