人性的弱点思维营销+高手文案推产品

想在互联网上赚钱是不难的,无非就是找到一个产品,然后想办法把它卖出去。可能只要有人带一带,这个到不难。关键是你能不能坚持下去,这个赚钱的事情是不是一辈子都能做。做成事业,做成企业。一辈子的依靠,一辈子去追求的方向。这才是需要我们去做的。好了,回归正题,今天讲下整体文案的设计。之前小编有说过文案是最好的销售员,有了它,你就实现财富梦想。那么文案该如何写呢?认真看!

人性的十大推动力

生存

享受

自私

妒忌

懒惰

好奇

同情心

爱心

胆怯

这人性的十大推动力,是推动人往前行动的一个导火线。不管他们去买什么产品,都为了去满足人性的弱点,所有的营销的问题,都在这几个方面上。你只要仔细的去观察,你会发现买任何产品,都在这里找得到根源。我们掌握了这些最终的目的是什么?促使人们行动。成交是行动的一部分。更多的时候营销是由多个点去组成的。

人性的弱点思维营销+高手文案推产品

比如这个人是客户,终点是成交。我们要一个点一个点地去牵引他走向终点。有的时候不要把人想的太聪明,对于产品这块。要他一步一步的去尝到甜头。逐步地跟随你的脚步,把他引到你想让他到的地方。一个好的营销者并不是看似多么牛的,而是最会引导,别人随着你的指挥棒行动的人。你能够引导对方往前走,哪怕不是去付钱。基本上你也离成功不远了。行动,更能够让人们记住,我们做营销不是一下子完成的。

就像我们写文案,高手和普通的人,他的区别在哪里,普通的人写文案就直来直去,高手写文案就是很多人看不懂,只有慢慢看的时候去领悟的时候,他的道理在这里。高手写文案,每一步都设计得非常非常好,从标题,到语言,到他讲故事,讲案例,讲一个什么样的观念,还要把观念植入到人们的心目当中。推出解决方案,最后推出产品,这个产品给人带来好处,让他产生幻觉。最后急迫的让她做成交。让别人急不可耐的去掏钱。

控制信念,控制价值观。

控制信念有两种表达方式,第一点就是我们对自己的产品有百分之一百 百分之三百的相信,你坚定的相信它,这个就是信念。那么你对事业坚定的追求,别人就是会认为,你的信念就可以感染到他。他会认为,她只要付出10%,或者20%就可以做成。这种信心会转移过来,这是一个信任的过程,也是一个控制的过程。用你的影响力去控制。大家可以看到所有的宗教,所有的公司都在做什么,他们在做文化。他们的目的就在于影响自己的员工,受众群体。这些影响如果从反面来看的话,也是一个控制的过程。

大家很多人认为控制是一个强有力的词,可能利用武力去控制,其实不是这样的,武力只能控制人的身体,不能控制别人的思想。

从价值观这个角度来讲,我们不要告诉人们,这个产品的好与坏,在大多数人来说,你告诉他产品等于没有告诉。你真的需要别人的产品吗?我想不是的,在选择产品的时候,他的价值观是起到了决定作用的。影响对方做判断的。价值观就是哪种选择对他更有价值。我们在跟他谈话的过程当中,要利用一些故事案例,去给它下一个指令。去传达,去改变他们原来固有的价值观。当然这种改变,需要很多技巧。

好处的分析,很多营销人对自己的产品,了解是不足的。比如问他产品的一些具体信息的时候,他不是很了解。他没有理解,产品真正能给客户带来什么好处,带来改变。仅仅只是介绍产品的特征,这样仅仅不够,因为你不能把产品的特征翻译成客户想要的。能够满足他欲望点的那些好处的描述。就好像两种人讲的不同的语言。我们描述这个产品的时候,每一个好处都是和他的梦境息息相关的。

价值的塑造,如何将他人现有的认知,改变到另外一个认知的空间当中去。让他理解这一个产品在某种环境当中的价值,当一个人不了解奢侈品的品牌,你跟他讲这个东西值多少钱,他都觉得不值。你要把它搬到一个稍微高一点的生活环境当中去,让他已有的认知去理解价值。让他从原来的生活脱离,让他到向往的世界当中去。这就叫换时空。

思维联想化 我们写文案的时候,一定要让别人发生想象,设置一个他想要的情景,情景化对于一个人能够采取行动是非常非常重要的环节。你要把自己当成一个导演。当你进入每一幕的场景当中,你的脑海当中就会进入,意识相同但讲法不同的一个状态。这就成功了!

未经允许不得转载:杨永博客 » 人性的弱点思维营销+高手文案推产品

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