什么是洗脑文案

一篇好的文案能抵得上花千万推广费用打的广告,而一句洗脑的广告语却抵得上千万好的文案!

什么是洗脑文案

什么是洗脑文案

什么是洗脑文案?就是在你脑中挥散不去文案。难以忘记,初次见你的样子。

先看看,这些年我们被洗脑广告文案。这里收集了30条经典洗脑文案,欢迎补充。

●今年过节不收礼,收礼就收脑白金。

●这是你的益达。

●你就是我的优乐美。

●充电五分钟,通话两小时。

●漂亮得不像实力派。

●要想皮肤好,早晚用大宝。

●你的能量超乎你想象。

●我们只是大自然的搬运工。

●JUST DO IT。

●不走寻常路。

●一般人我不告诉他。

●来了就是深圳人。

●垃圾分类,从我做起。

●清新绿箭就在身边。

●挖掘机学校哪家强,中国山东找蓝翔

●不是所有的牛奶都叫特仑苏。

●比牛皮还牛的皮带。

●好吃点你就多吃点。

●下雨天巧克力和音乐更配。

●钻石恒久远,一颗永流传。

●得了灰指甲,一个传染俩。

●再看我我就吃了你。

●哪里不会点哪里。

●妇炎洁,洗洗更健康。

●好迪真好,大家好才是真的好。

●天才第一步,雀氏纸尿布。

●饿了别叫妈,叫饿了么。

●巴黎欧莱雅,你值得拥有。

综上所述,一起来分析下这些洗脑文案的特点。其实不难发现,它们是非常有特点的,是有规律可循的。通过长时间地观察和分析,我大致把它们分为以下几类。

1、品牌名就是广告语。

用自己的品牌名作为广告语,一来可以加深品牌记忆,二来还可以让广告语更具创意。越直接的文字,越有魔性。因为可记忆点高。

好吃点你就多吃点。

饿了别叫妈,叫饿了么。

这里还有台湾的多喝水,没事多喝水。还有一个绝对牌伏特加酒,绝对好喝,绝对给力,绝对有品位。

2、可以被唱出来。

不是喊出来,而是唱出来的。绿箭口香糖这句广告语,就是带着节拍唱出来的。人对韵律敏感度极高,还带有肌肉记忆。不信,这唱一下广告语。

清新绿箭就在身边。

现在很多广告开始采用这样的套路,用文案谱上一个小曲。又跳又唱的,饮料食品类品牌很常见。

3、很押韵。

押韵有奇效。也是为了文案念起来更带感,顺口不别扭。我们的诗歌,特别讲究韵律。你背个唐诗三百首不在话下,如果没有韵律,你背篇白话文试试看。

钻石恒久远,一颗永流传。

天才第一步,雀氏纸尿布。

要想皮肤好,早晚用大宝。

正像大部分歌词一样,都会一直押韵。要想段子好,押韵不能少。万水千山总是情,摸摸大腿行不行,今晚七夕不能停。对吧,你很容易记住这些。

4、名字替代性强。

当大家开始谈论调侃了,你的广告语就注定是不平凡的。为什么大家会调侃呢?因为可以互动,可以改编,好玩啊。广告语里的名字替代性强,换了一个名字就多一个乐趣。当名字可替代,那么广告语会成为一种句式。比如—_____哪家强,中国_____找_____。下雨天,_____跟_____更配哦。

下雨天巧克力和音乐更配。

充电五分钟,通话两小时。

挖掘机学校哪家强,中国山东找蓝翔。

你知道一个下划线有多重要吗?价值千金都不夸张。因为这是打开了互动的缺口,大家可以玩在一起,不知道省多少传播费用呢。

5、说一个现象。

现象的好处在于,可以解释很多事情。也就是说,这个广告语可以用在很多地方。当你的食材是纯天然的,当发生抄袭事件的时候,你都可以用一句话“我们只是大自然的搬运工”。等于是,这句话广告语帮你说话。

当你进了传销组织的时候,当你洗脚的时候,当稿子被人洗的时候,就可能冷不丁来一句话“洗洗更健康”。

妇炎洁,洗洗更健康。

你的能量超乎你想象。

巴黎欧莱雅,你值得拥有。

我们只是大自然的搬运工。

魔性来源于,可以使用多个生活场景。当被记忆点被触发的时候,广告语就来到了你的嘴边。

6、文字重复。

当同一个字在一句话里面出现多次的时候,就相对于你听了这句话两遍。带有重复词的广告语,等于在你耳边重复着。举个简单的例子,我就是我,是不是有一种左右声道的感觉。

比牛皮还牛的皮带。

今年过节不收礼,收礼就收脑白金。

再说苹果翻译成中文的IPhone文案,就是很典型的例子。唯一的不同,是处处都不同。比更大还更大。让妈妈开心的礼物,开了又开。

不过要说明一点,这其中是玩了文字游戏的。比如顶真,真的笑,笑出声。脑白金的洗脑文案,也是用了顶真手法。前一个句子的句末,是下一句的句首。

7、有情绪化。

一句有情绪化的文案,那刻仿佛前面站了一个人。他对你说了一句意味深长的话,你铭记于心。然后,你用这句话去影响下一个人。比如美特斯邦威,不走寻常路。当朋友辞去高薪决定创业的时候,你鼓励一句“人生就应该不走寻常路”,这多契合语境呢。

不走寻常路。

JUST DO IT。

来了就是深圳人。

巴黎欧莱雅,你值得拥有。

有情绪有态度的广告语,会让你某些时刻明白它表达的道理。总会有那么一刻,你的情绪心情态度跟它走在了一起。那时候,口号就喊出来了。

8、自带趣味性。

有的文案,有天生的喜感。当特别矫情腻歪的时候,你就会莫名的愉悦。你就是我的优乐美,多么秀恩爱的话呢。这是你的益达,变成了调情的开场白了。

这是你的益达。

你就是我的优乐美。

垃圾分类,从我做起。

必须说一下。垃圾分类,从我做起。其实挺简单直接的一句宣传语,突然有了一种隐藏的幽默。垃圾分类,从我(这个垃圾)开始做起。这是多么深刻的认识啊,写得太棒了。

如果你的文案要达成洗脑效果,上面的特点你总该有的。再不济的话,总要占一条吧。

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